This redesign came about during an upgrade from Alex Monroes Magento 1 store, to utilise new features and future proof their eCommerce platform.
It was an opportunity to explore more immersive brand stories, while championing their unique positioning and celebrating the beauty of each piece.
The site, which is full responsive boasts a wealth of features to make shopping easier, more intuitive and surface cross sells and related items in contextual places that customers need them most.
This project continues to this day with a series of A/B tests and conversation rate optimisation projects to enhance the commercial returns and the customer experience.
